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Transforming Relationship Marketing

About Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

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  • Language:
  • English
  • ISBN:
  • 9780367548186
  • Binding:
  • Paperback
  • Pages:
  • 162
  • Published:
  • April 29, 2022
  • Dimensions:
  • 156x9x234 mm.
  • Weight:
  • 254 g.
Delivery: 1-2 weeks
Expected delivery: October 13, 2024

Description of Transforming Relationship Marketing

Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

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