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Trendology
- Building an Advantage through Data-Driven Real-Time Marketing
- Binding:
- Paperback
- Pages:
- 234
- Published:
- November 10, 2014
- Edition:
- 12014
- Dimensions:
- 155x235x13 mm.
- Weight:
- 3869 g.
Delivery:
1-2 weeks
Expected delivery: August 28, 2025
Description of Trendology
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
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