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Trust and Brand Management
- Binding:
- Hardback
- Pages:
- 224
- Published:
- December 22, 2024
- Dimensions:
- 152x229x0 mm.
- Weight:
- 630 g.
Delivery:
2-3 weeks
Expected delivery: July 18, 2025
Description of Trust and Brand Management
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.
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