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Trust, Social Relations and Engagement

- Understanding Customer Behaviour on the Web

About Trust, Social Relations and Engagement

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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  • Language:
  • English
  • ISBN:
  • 9780230391246
  • Binding:
  • Hardback
  • Pages:
  • 231
  • Published:
  • July 31, 2012
  • Dimensions:
  • 138x222x20 mm.
  • Weight:
  • 440 g.
Delivery: 2-3 weeks
Expected delivery: October 24, 2024

Description of Trust, Social Relations and Engagement

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

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