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Trust, Social Relations and Engagement
- Understanding Customer Behaviour on the Web
- Binding:
- Hardback
- Pages:
- 231
- Published:
- July 30, 2012
- Dimensions:
- 138x222x20 mm.
- Weight:
- 440 g.
Delivery:
2-3 weeks
Expected delivery: July 27, 2025
Description of Trust, Social Relations and Engagement
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
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