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Truth, Lies, and Advertising
- The Art of Account Planning
part of the Adweek Magazine Series series
- Binding:
- Hardback
- Pages:
- 320
- Published:
- March 15, 1998
- Dimensions:
- 163x237x28 mm.
- Weight:
- 582 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
Description of Truth, Lies, and Advertising
Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
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