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Understanding Customers

About Understanding Customers

Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.

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  • Language:
  • English
  • ISBN:
  • 9780750623223
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • February 12, 1997
  • Edition:
  • 2
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 600 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of Understanding Customers

Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.

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