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Understanding Interactive Network Branding in SME Firms
- Binding:
- Hardback
- Pages:
- 176
- Published:
- November 11, 2019
- Dimensions:
- 161x232x14 mm.
- Weight:
- 382 g.
Delivery:
2-3 weeks
Expected delivery: August 21, 2025
About Jan-Ake (Abo Akademi University Tornroos
View all books by Jan-Ake (Abo Akademi University TornroosDescription of Understanding Interactive Network Branding in SME Firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
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