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Understanding Marketing

About Understanding Marketing

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

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  • Language:
  • English
  • ISBN:
  • 9780134904672
  • Binding:
  • Paperback
  • Pages:
  • 400
  • Published:
  • September 25, 1997
  • Dimensions:
  • 171x233x23 mm.
  • Weight:
  • 670 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 22, 2024

Description of Understanding Marketing

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

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