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Understanding the Consumer
- A Psychological Approach
- Binding:
- Paperback
- Pages:
- 352
- Published:
- March 4, 1997
- Dimensions:
- 235x155x17 mm.
- Weight:
- 539 g.
Delivery:
1-2 weeks
Expected delivery: September 18, 2025
Description of Understanding the Consumer
It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.
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