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Understanding the Interactive Digital Media Marketplace
- Frameworks, Platforms, Communities and Issues
- Binding:
- Hardback
- Pages:
- 472
- Published:
- October 30, 2011
Delivery:
2-3 weeks
Expected delivery: December 6, 2024
Description of Understanding the Interactive Digital Media Marketplace
Presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
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