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Value-Oriented Media Management
- Decision Making Between Profit and Responsibility
part of the Media Business and Innovation series
- Binding:
- Paperback
- Pages:
- 240
- Published:
- July 17, 2018
- Edition:
- 12017
- Dimensions:
- 155x235x0 mm.
- Weight:
- 454 g.
Delivery:
1-2 weeks
Expected delivery: January 2, 2025
Extended return policy to January 30, 2025
Description of Value-Oriented Media Management
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions.
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