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What Makes Winning Brands Different?

- The Hidden Method Behind the World's Most Successful Brands

About What Makes Winning Brands Different?

This work analyzes over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries, which have led to the development of 27 Growth Codes that form a blueprint for brand growth.

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  • Language:
  • English
  • ISBN:
  • 9780471720256
  • Binding:
  • Hardback
  • Pages:
  • 250
  • Published:
  • April 18, 2000
  • Dimensions:
  • 159x234x20 mm.
  • Weight:
  • 482 g.
Delivery: 2-4 weeks
Expected delivery: November 1, 2024

Description of What Makes Winning Brands Different?

This work analyzes over 1000 winning brands in the food, non-food, consumer goods, investment goods, and service industries, which have led to the development of 27 Growth Codes that form a blueprint for brand growth.

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