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Winning the Global TV News Game

About Winning the Global TV News Game

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry¿consumer relationship. It¿s a marketing approach ¿ focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

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  • Language:
  • English
  • ISBN:
  • 9781032607757
  • Binding:
  • Hardback
  • Pages:
  • 340
  • Published:
  • December 21, 2023
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 453 g.
Delivery: 2-3 weeks
Expected delivery: May 8, 2025

Description of Winning the Global TV News Game

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry¿consumer relationship. It¿s a marketing approach ¿ focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

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