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Zur Wirksamkeit Von Testimonial Endorsed Cause-Related Marketing
- Fundraising-Instrument Fur Nonprofit-Organisationen
part of the Marktorientiertes Nonprofit-Management series
- Binding:
- Paperback
- Pages:
- 273
- Published:
- April 17, 2011
- Edition:
- 2011
- Dimensions:
- 148x210x16 mm.
- Weight:
- 358 g.
Delivery:
1-2 weeks
Expected delivery: January 5, 2025
Description of Zur Wirksamkeit Von Testimonial Endorsed Cause-Related Marketing
Patricia Lauper untersucht u.a. den Einfluss von Cause-Related Marketing (CRM) auf die Konsumenteneinstellung der beworbenen Marke und auf das Kaufverhalten. Sie misst die Wirksamkeit von CRM und leitet Handlungsempfehlungen für die Praxis ab.
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