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Advances in National Brand and Private Label Marketing

About Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

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  • Language:
  • English
  • ISBN:
  • 9783031065804
  • Binding:
  • Hardback
  • Pages:
  • 216
  • Published:
  • May 27, 2022
  • Edition:
  • 22001
  • Dimensions:
  • 160x18x241 mm.
  • Weight:
  • 494 g.
Delivery: 2-4 weeks
Expected delivery: December 19, 2024

Description of Advances in National Brand and Private Label Marketing

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

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