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Advertising Account Planning
- Binding:
- Hardback
- Pages:
- 276
- Published:
- September 19, 2023
- Edition:
- 4
- Dimensions:
- 152x229x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: November 17, 2024
Description of Advertising Account Planning
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.
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