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Aerospace Marketing Management
- A Handbook for the Entire Value Chain
part of the Management for Professionals series
- Binding:
- Hardback
- Pages:
- 590
- Published:
- November 24, 2013
- Edition:
- 2014
- Dimensions:
- 161x242x38 mm.
- Weight:
- 1026 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Aerospace Marketing Management
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.
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