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Aiming Big with Small Cars

- Emergence of a Lead Market in India

About Aiming Big with Small Cars

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

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  • Language:
  • English
  • ISBN:
  • 9783319020655
  • Binding:
  • Hardback
  • Pages:
  • 229
  • Published:
  • November 11, 2013
  • Edition:
  • 2014
  • Dimensions:
  • 155x235x15 mm.
  • Weight:
  • 5148 g.
Delivery: 2-3 weeks
Expected delivery: November 20, 2024

Description of Aiming Big with Small Cars

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

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