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Architecting Experience: A Marketing Science And Digital Analytics Handbook

About Architecting Experience: A Marketing Science And Digital Analytics Handbook

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

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  • Language:
  • English
  • ISBN:
  • 9789814725651
  • Binding:
  • Paperback
  • Pages:
  • 280
  • Published:
  • February 18, 2016
  • Dimensions:
  • 229x153x17 mm.
  • Weight:
  • 406 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 22, 2024

Description of Architecting Experience: A Marketing Science And Digital Analytics Handbook

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

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