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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
- Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
- Binding:
- Paperback
- Pages:
- 353
- Published:
- September 23, 2016
- Edition:
- 12015
- Dimensions:
- 210x279x0 mm.
- Weight:
- 9412 g.
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
Description of Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.
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