Books by Alf H. Walle

The classic and dominant paradigm of entrepreneurship emphasizes the relatively universal and homogeneous responses of a small, but influential, minority as they make unique and breakthrough contributions.

Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

Deals with the various key issues involving the increased participation of the private sector within cultural tourism. This book focuses on marketing thought and its implications in regard to cultural tourism. It seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context.

Deals with the fact that people often lose the ability to cope when their cultures are under attack; the resulting pain can lead to substance abusers. This book features Handsome Lake, a Native leader to show how his inspirational example can help Native people who seek recovery from substance abuse.

This group of essays is written to provide a series of suggestions to Native people who seek to deal with alcoholism from the perspective of their unique heritages and with an understanding that the pressures to which Native traditions and societies have been subjected may trigger dysfunctional behavior, such as excessive drinking.

Biblical scholarship, like many other disciplines, has become increasingly isolated. As a result, the field has not borrowed as much from other areas of scholarship as it could have and has exerted a smaller impact upon the larger intellectual community. This book deals with how the New Testament can be read as a rebuttal of Pagan rivals.

This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.

Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.