Marketing

Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.

Are you one of those people who dream about creating a name for yourself through a business, but do not know where to begin?Have you always wanted to have a passive source of income to boost your current job?Or simply do you shy away from investment because you don''t have "enough" capital to start a business?If you have answered yes to any of these questions, dropshipping is the business for you. It is the only low-risk business that allows you to make to a 6 figure income a month from the comfort of your house with just a few hundred dollars as a capital.You''ll play the role of intermediary as a dropshipper, initiating the order process for your customers without personally managing any product. And you''ll be able to simplify your company with dropshipping automation software so that your shop can run itself and make money with little or no effort on your end.This flawlessly written guidebook by Howell Leonard is your full guide to developing and operating a prosperous and productive dropshipping business. This book will kick-start your ability to make a massive deal of money via the internet. The great thing about dropshipping is it''s a company that you can develop completely on your own timetable and.To guide lays out the finer points of establishing a dropshipping business from A to Z.The topics featured in this book include:Understanding how dropshipping worksThe benefits and drawbacks that come along with itThe mindset you need to run a successful dropshipping market and how to start off your own dropshipping businessFinding a suitable nicheUnderstanding the power of social Media marketingMaking money with Affiliate marketing and Amazon FBAMarketing using Shopify, Amazon, eBay and Alternative ChannelsAnd so much more!!Although there are many books on the market regarding this subject, it has been written by an experienced dropshipping consultant with years of success in the industry, and what more can one ask for than a steady hand to guide you through the oft-tempestuous journey to profitability.From selecting a niche product to proving strategies you can use to destroy the competition, this book is the ultimate dropshipping guide that every dropshipper should read.So what are you waiting for? Do yourself a favor today and grab a copy to start now the 6 figure business you have always desired.

Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud's Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego. In the same way you behave differently when you're home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network. Learn:how to create content that drives sharing and word-of-mouthhow brands can fit natively into different types of social channelshow to balance branded social presences across different networkswhy authenticity will only grow in importance to consumersFascinating and deeply compelling, The Hidden Psychology of Social Networks will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value.

How to create products, services and brands that will appeal to the entire mainstream (female and male) audience

Implementing sustainable and successful strategies that can transform your business and brand a masterpiece on the world stage.

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps students understand the implications of this global crisis on public relations and strategic communication. Pearson, the world's learning company.

A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands.

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Suitable for students and tutors keen to know about the world of trends, trend forecasting and consumer-insight techniques, this book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes, interviews and case studies of key players.

Revised edition of the authors' Brand management, 2016.

Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

Revised edition of the author's Sponsorship in marketing, 2014.