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Brand Building and Marketing in Key Emerging Markets
- A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil
part of the Management for Professionals series
- Binding:
- Hardback
- Pages:
- 405
- Published:
- October 18, 2015
- Edition:
- 12015
- Dimensions:
- 243x167x27 mm.
- Weight:
- 772 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Brand Building and Marketing in Key Emerging Markets
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.
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