We a good story
Quick delivery in the UK

Brand New China

- Advertising, Media, and Commercial Culture

About Brand New China

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

Show more
  • Language:
  • English
  • ISBN:
  • 9780674047082
  • Binding:
  • Paperback
  • Pages:
  • 432
  • Published:
  • April 9, 2010
  • Dimensions:
  • 132x202x28 mm.
  • Weight:
  • 486 g.
Delivery: 2-4 weeks
Expected delivery: December 12, 2024

Description of Brand New China

Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

User ratings of Brand New China



Find similar books
The book Brand New China can be found in the following categories:

Join thousands of book lovers

Sign up to our newsletter and receive discounts and inspiration for your next reading experience.