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Brand New China
- Advertising, Media, and Commercial Culture
- Binding:
- Paperback
- Pages:
- 432
- Published:
- April 9, 2010
- Dimensions:
- 132x202x28 mm.
- Weight:
- 486 g.
Delivery:
2-4 weeks
Expected delivery: December 13, 2024
Description of Brand New China
Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.
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