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Brands and Branding
- Binding:
- Hardback
- Pages:
- 296
- Published:
- August 30, 2016
- Dimensions:
- 249x178x21 mm.
- Weight:
- 676 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Brands and Branding
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
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