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Brands and Branding

About Brands and Branding

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

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  • Language:
  • English
  • ISBN:
  • 9781473919518
  • Binding:
  • Hardback
  • Pages:
  • 296
  • Published:
  • August 30, 2016
  • Dimensions:
  • 249x178x21 mm.
  • Weight:
  • 676 g.
Delivery: 2-4 weeks
Expected delivery: December 1, 2024

Description of Brands and Branding

A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.

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