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Business to Business Marketing
- Binding:
- Paperback
- Pages:
- 400
- Published:
- March 15, 2010
- Dimensions:
- 196x262x23 mm.
- Weight:
- 826 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Business to Business Marketing
Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.
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