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Consumer Behavior Analysis

About Consumer Behavior Analysis

Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage

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  • Language:
  • English
  • ISBN:
  • 9781032924168
  • Binding:
  • Paperback
  • Pages:
  • 266
  • Published:
  • October 13, 2024
  • Dimensions:
  • 174x246x0 mm.
  • Weight:
  • 489 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of Consumer Behavior Analysis

Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage

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