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Consumer Behaviour and Analytics

By Andrew (Nottingham University Business School Smith

part of the Mastering Business Analytics series

Consumer Behaviour and Analytics by Andrew (Nottingham University Business School Smith
About Consumer Behaviour and Analytics

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

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  • Language:
  • English
  • ISBN:
  • 9781032388373
  • Binding:
  • Hardback
  • Pages:
  • 214
  • Published:
  • November 7, 2023
  • Edition:
  • 2
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 585 g.
Delivery: 2-3 weeks
Expected delivery: March 22, 2025

About Andrew (Nottingham University Business School Smith

View all books by Andrew (Nottingham University Business School Smith

Description of Consumer Behaviour and Analytics

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

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