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Corporate Social Responsibility, Sustainability and Public Relations

- Negotiating Multiple Complex Challenges

About Corporate Social Responsibility, Sustainability and Public Relations

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

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  • Language:
  • English
  • ISBN:
  • 9780415855914
  • Binding:
  • Hardback
  • Pages:
  • 214
  • Published:
  • May 17, 2015
  • Dimensions:
  • 163x242x18 mm.
  • Weight:
  • 474 g.
Delivery: 2-3 weeks
Expected delivery: January 11, 2025
Extended return policy to January 30, 2025
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Description of Corporate Social Responsibility, Sustainability and Public Relations

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

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