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Creating and Delivering Value in Marketing

- Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science series

Creating and Delivering Value in Marketing
About Creating and Delivering Value in Marketing

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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  • Language:
  • English
  • ISBN:
  • 9783319385754
  • Binding:
  • Paperback
  • Pages:
  • 280
  • Published:
  • September 23, 2016
  • Edition:
  • 12015
  • Dimensions:
  • 210x279x0 mm.
  • Weight:
  • 7722 g.
Delivery: 1-2 weeks
Expected delivery: December 5, 2024

Description of Creating and Delivering Value in Marketing

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

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