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Customer Relationship Management
part of the Briefcase Books Series series
- Binding:
- Paperback
- Pages:
- 176
- Published:
- October 16, 2001
- Dimensions:
- 151x228x14 mm.
- Weight:
- 274 g.
Delivery:
2-4 weeks
Expected delivery: May 26, 2024
Description of Customer Relationship Management
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.
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