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Customer Visits: Building a Better Market Focus
- Building a Better Market Focus
- Binding:
- Hardback
- Pages:
- 256
- Published:
- August 14, 2008
- Edition:
- 3
- Dimensions:
- 152x229x18 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Customer Visits: Building a Better Market Focus
Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to select the right kind of customers to visit.
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