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Customer Visits: Building a Better Market Focus
- Building a Better Market Focus
- Binding:
- Paperback
- Pages:
- 256
- Published:
- April 14, 2008
- Edition:
- 3
- Dimensions:
- 229x154x14 mm.
- Weight:
- 336 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 7, 2024
Extended return policy to January 30, 2025
Description of Customer Visits: Building a Better Market Focus
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique.
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