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Demographic Targeting
- The Essential Role of Population Groups in Retail Marketing
part of the Routledge Revivals series
- Binding:
- Paperback
- Pages:
- 146
- Published:
- October 28, 2019
- Dimensions:
- 219x153x17 mm.
- Weight:
- 216 g.
Delivery:
1-2 weeks
Expected delivery: September 12, 2025
Description of Demographic Targeting
This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper.
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