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Entrepreneurial Management in Small Firms
- Binding:
- Paperback
- Pages:
- 272
- Published:
- November 2, 2009
- Dimensions:
- 170x242x16 mm.
- Weight:
- 468 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Entrepreneurial Management in Small Firms
Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.
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