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Escalation of Commitment in Internationalization Processes
- The Role of Bounded Rationality in the Uppsala Model
part of the MIR Series in International Business series
- Binding:
- Paperback
- Pages:
- 194
- Published:
- August 24, 2018
- Edition:
- 12018
- Weight:
- 332 g.
Delivery:
1-2 weeks
Expected delivery: December 15, 2024
Extended return policy to January 30, 2025
Description of Escalation of Commitment in Internationalization Processes
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research.
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