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Ethnic Marketing

- Theory, Practice and Entrepreneurship

About Ethnic Marketing

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

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  • Language:
  • English
  • ISBN:
  • 9780367732172
  • Binding:
  • Paperback
  • Pages:
  • 374
  • Published:
  • December 17, 2020
  • Dimensions:
  • 228x153x32 mm.
  • Weight:
  • 556 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

Description of Ethnic Marketing

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

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