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Ethnic Marketing
- Theory, Practice and Entrepreneurship
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 374
- Published:
- December 13, 2018
- Dimensions:
- 235x161x22 mm.
- Weight:
- 648 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
About Guilherme (University of Newcastle Pires
View all books by Guilherme (University of Newcastle PiresDescription of Ethnic Marketing
Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.
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