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Experiential Marketing

- Integrated Theory & Strategic Application

About Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

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  • Language:
  • English
  • ISBN:
  • 9781529742183
  • Binding:
  • Paperback
  • Pages:
  • 232
  • Published:
  • January 31, 2022
  • Dimensions:
  • 241x170x21 mm.
  • Weight:
  • 402 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 4, 2024

Description of Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

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