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Experiential Marketing
- Integrated Theory & Strategic Application
- Binding:
- Hardback
- Pages:
- 232
- Published:
- February 1, 2022
- Dimensions:
- 249x176x22 mm.
- Weight:
- 554 g.
Delivery:
2-4 weeks
Expected delivery: May 12, 2024
Description of Experiential Marketing
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
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