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From Chinese Brand Culture to Global Brands
- Insights from aesthetics, fashion and history
- Binding:
- Hardback
- Pages:
- 219
- Published:
- October 4, 2013
- Dimensions:
- 146x217x19 mm.
- Weight:
- 424 g.
Delivery:
2-3 weeks
Expected delivery: October 18, 2024
Description of From Chinese Brand Culture to Global Brands
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
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