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From Chinese Brand Culture to Global Brands
- Insights from aesthetics, fashion and history
- Binding:
- Paperback
- Pages:
- 219
- Published:
- December 31, 2012
- Edition:
- 12013
- Dimensions:
- 140x216x0 mm.
- Weight:
- 300 g.
Delivery:
1-2 weeks
Expected delivery: December 1, 2024
Description of From Chinese Brand Culture to Global Brands
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
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