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Global Marketing and Advertising
- Understanding Cultural Paradoxes
- Binding:
- Hardback
- Pages:
- 528
- Published:
- November 8, 2021
- Edition:
- 6
- Dimensions:
- 186x232x0 mm.
- Weight:
- 1100 g.
Delivery:
2-4 weeks
Expected delivery: December 15, 2024
Description of Global Marketing and Advertising
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
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