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Humanizing B2B

- The new truth in marketing that will transform your brand and your sales

About Humanizing B2B

There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

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  • Language:
  • English
  • ISBN:
  • 9781788602518
  • Binding:
  • Paperback
  • Pages:
  • 216
  • Published:
  • April 26, 2021
  • Dimensions:
  • 217x140x22 mm.
  • Weight:
  • 286 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024

Description of Humanizing B2B

There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.

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