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International Fragmentation

- Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

part of the International Marketing and Management Research series

International Fragmentation
About International Fragmentation

Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea.

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  • Language:
  • English
  • ISBN:
  • 9783319338453
  • Binding:
  • Hardback
  • Pages:
  • 154
  • Published:
  • October 11, 2016
  • Edition:
  • 12016
  • Dimensions:
  • 148x210x15 mm.
  • Weight:
  • 3342 g.
Delivery: 2-3 weeks
Expected delivery: January 15, 2025

Description of International Fragmentation

Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea.

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