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International Marketing
- Binding:
- Hardback
- Pages:
- 672
- Published:
- December 3, 2018
- Edition:
- 2
- Dimensions:
- 273x205x31 mm.
- Weight:
- 1838 g.
Delivery:
2-4 weeks
Expected delivery: December 21, 2024
Extended return policy to January 30, 2025
Description of International Marketing
Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
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