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International Marketing

About International Marketing

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

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  • Language:
  • English
  • ISBN:
  • 9781506389226
  • Binding:
  • Paperback
  • Pages:
  • 672
  • Published:
  • December 3, 2018
  • Edition:
  • 2
  • Dimensions:
  • 266x199x32 mm.
  • Weight:
  • 1548 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 6, 2024
Extended return policy to January 30, 2025

Description of International Marketing

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

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