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International Perspectives of Marketing Theory
part of the SAGE Library in Marketing series
- Binding:
- Boxset
- Pages:
- 1688
- Published:
- December 11, 2013
- Dimensions:
- 156x234x124 mm.
- Weight:
- 3090 g.
Delivery:
2-4 weeks
Expected delivery: March 9, 2025
Description of International Perspectives of Marketing Theory
This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.
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