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Kapferer on Luxury
- How Luxury Brands Can Grow Yet Remain Rare
- Binding:
- Hardback
- Pages:
- 240
- Published:
- March 2, 2016
- Edition:
- Dimensions:
- 241x166x24 mm.
- Weight:
- 518 g.
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Kapferer on Luxury
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
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