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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
- Proceedings of the 2013 World Marketing Congress
- Binding:
- Paperback
- Pages:
- 922
- Published:
- August 22, 2016
- Edition:
- 12016
- Dimensions:
- 210x279x0 mm.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
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